The studio’s areas of expertise include drawing, graphic design and typography. They make books, magazines, packaging, logos, and posters. And animation. And portraits.

Actually there is no studio, Miss Rosenwald usually works alone, and rosenworld doesn’t exist. In spite of this, rosenworld.com was launched in 1995.

Laurie Rosenwald’s “New York Notebook” is published by Chronicle Books. It’s a hyperillustrated, overdesigned guidebook, sketchbook, and blank book all mushed up together.

Her new children's book, "And to name but just a few: red, yellow, green, blue" will be published in 2007 by Blue Apple Books.

She is also working on two other books: "All the wrong people have self-esteem" and "How to make Mistakes on Purpose"

Rosenwald does graphic design for IKEA, animation for Sundance Channel and lots of drawings for The New Yorker magazine. She has some other good clients too, such as Ogilvy, J. Walter Thompson, Sony Music, The New York Times, Fortune, Vintage Books, Coca Cola, Bravo, Nickelodeon, Krow, BHV Paris, Little Brown, Houghton Mifflin, and Knopf. She has worked in Japan, France, Italy, Holland, Sweden, Austria, Germany and the UK. She can speak Swedish like a native New Yorker.

Designed in collaboration with Cyrus Highsmith, her typeface, “Loupot” is available from fontbureau.com.

Laurie teaches a highly regarded workshop with no name, which teaches people how to make mistakes on purpose. She avoids describing it, because people shouldn’t know what to expect. She has taught it all over the world, from Stockholm to London to Des Moines.

Rosenwald is a professor of Graphic Design at School of Visual Arts, in New York. She has also been a professor at Parsons School of Design, NYU, and Pratt Institute.

She has won all the usual awards from AIGA, Communication Arts, Graphis, ADC, and Print Magazine, and has been on awards juries for Communication Arts, AIGA, The Art Directors Club, The Type Directors Club and The Clio Awards. Her work has appeared in a whole bunch of design books, and the Thames and Hudson Encyclopedia of Graphic Design.

As a speaker, she had them rolling in the aisles at the Asian Art Directors conference in Bali, KOLLA in Stockholm, and the GEL Conference, among other places.

Her humor writing can be found in “101 Damnations, the Humorists Tour of Personal Hells. (St. Martin’s Press) and “May Contain Nuts" (Harper Collins), She also writes for “Communication Arts” where her article, “Illustration, Graphic Design’s Poor Relation” received a record number of angry letters from cranky illustrators.

She is also a painter.